The Goal

Wildlife Reserves Singapore (WRS) is a self-funded organisation managing world-leading zoological institutions — Jurong Bird Park, Night Safari, River Safari and Singapore Zoo in Singapore. In a bid to engage visitors, especially families to participate actively at the Singapore Zoo and River Safari during the holiday season in October 2020, a custom build web app is envisioned under the campaign of WRS’s official mobile app, My Animal Buddy. The Khansa’s Adventure Trail web app is then established where participants simply have to register, scan the QR code at specific animal stations to unlock and redeem rewards. The web app is subsequently adapted to use for various activations such as the 2021 Chinese New Year activation, as well as partnership activations with CapitaLand malls.

The Approach

Our team leveraged backend API’s built on NodeJS based Microservices Architecture as WRS plans to expand this application in near future to take it to a higher level. Frontend is built simply on HTML5 and CSS3 with API handling on JS based custom framework. Additionally, it was hosted on a cloud VPS with Nginx web server and MongoDB as database.