COVID-19: What the novel coronavirus pandemic means to marketers
As the novel coronavirus pandemic continues to spread, fears of an impending global recession are causing trepidation in the business world. Since the outbreak began in December 2019, economic growth has already slowed, following social distancing measures and...
Why most social media strategies do not result in revenue
Every brand that aims to be relevant would boast of a social media presence. Look at any billboard, and you’re likely to find the Facebook “F”, the Twitter bird, or the Instagram camera icon, juxtaposed with the brand name, figuring prominently in the ad, almost as if...
7 e-commerce forecasts Asia-Pacific marketers need to know in 2020
As the internet becomes more enmeshed in consumers’ daily lives, seeping even into its mundane moments (in marketing, we call these “micro-moments”), e-commerce draws more Asia-Pacific patrons who embrace electronic transactions in the name of modernity and...
