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10 Search Strategy Pitfalls That Can Hurt Your Marketing Plan

10 Search Strategy Pitfalls That Can Hurt Your Marketing Plan

by | Feb 5, 2020

It’s a universally accepted fact that a search marketing strategy — composed of Search Engine Optimisation (SEO, or organic search activities) and Search Engine Marketing (SEM or paid search activities such as pay-per-click (PPC) advertising or Google Adwords) —  can...