The strategist’s guide to B2C digital marketing

Here at Strategic DigitaLab, we constantly meet clients who face challenges that come with the digital revolution: customising messages for each consumer persona, creating a seamless experience across multiple devices and channels, or accurately attributing customer conversion—both digital and offline—throughout the B2C marketing and sales process. This is especially important as we face the unique challenges brought about by the COVID-19 pandemic, which has further accelerated the move of businesses from physical to digital spaces.

In this guide to B2C digital marketing, you will discover five marketing gaps to avoid while navigating today’s B2C process. As we’ve helped brands find their way around, we’ve gathered enough knowledge that we’d like to share with you.