SEO and SEM Strategy: Guide to budgeting
Before you embark on planning your search marketing strategy, you might ask: “How much should I budget for SEO and SEM?” The truth is, there is no magic number that will work for all businesses. But, you can take certain factors into consideration to come up with a...
On-site optimisation is not enough. Here’s why off-page SEO matters.
Let’s get one thing straight: search engine optimisation or SEO is not limited to the efforts you put on your website. Off-page SEO, sometimes called off-site SEO, is the part of search marketing that doesn’t happen directly on one’s own website. Circling back...
So you’ve implemented your search marketing strategy. Now what?
So you’ve implemented your search marketing strategy. Now what? A search marketing strategy should not be done in isolation and must always be tied to the overall marketing strategy. Why is search marketing important? As part and parcel of a company’s overall...
