Web Development
A website is equivalent to a company’s face in the digital world. It is a marketing asset that acts as both brand ambassador and salesperson. We conceptualise, design, build, and maintain websites and mobile apps basing on the latest and most relevant technologies and best practices. More than merely putting together elements into one structure, we brainstorm to make sure that we apply only the best practices and technologies—such as Accelerated Mobile Pages (AMP) or Progressive Web Apps (PWA)—and align these with the brand’s objectives.
Our web development services include:
- Information architecture: the art of organising content so that the user browses through seamlessly
- Wireframing: creating a visual guide or blueprint representing a site in its bare bones
- Design UI/UX: referring to user interface design, and user experience design, respectively, these are both crucial in enhancing user satisfaction
- Content development: researching, writing and publishing for the web
- Responsive design: approach to web design to make pages render well on various screen sizes, devices, or windows
- Custom web development: creating a unique web page, including layout and user experience, that caters specifically to a brand’s certain requirements
- Microsite & landing pages: site or pages smaller than a traditional website that are often ephemeral and used only for a campaign
- CMS (Content Management System) development: tool to create, edit and publish web content
- Web maintenance: regular checkups and updates for a website
- Search engine optimisation (SEO): on-page and off-page SEO to rank brands higher on search engine results page to help drive more organic traffic to the site
- Localisation of content: adjusting functional properties to tailor fit them to a certain local culture
Here at Strategic DigitaLab — an award-winning full-service digital marketing agency in Singapore, we offer creative web solutions to manage website design and development services for our clients. Leveraging the latest web development technologies, we create top-notch digital solutions custom-tailored for your business needs.
FAQs
What is meant by web development?
Web development is the building and maintenance of websites; it consists of design UI UX, frontend and backend development to make a website look great, work fast and perform well with a seamless user experience. Web developers, or 'devs', do this by using a variety of coding languages
What are the types of web development?
The different types of web development primarily refer to the different sectors of the profession in which web developers work in and they include:
- Frontend Development
- Backend Development
- Full Stack Development
- Website Development
- CMS Development
- Mobile App Development
- Game Development
- API Development and Integration
What is the importance of web development in digital marketing?
A website is equivalent to a company’s face in the digital world. It is a marketing asset that acts as both the brand ambassador and salesperson as it serves as a portal of branding, information, connection, education and more. Behind every website, a skilled web development team is required to align the best practices and technologies to the business's objectives.
Is web development part of digital marketing?
The importance of a website to your digital marketing strategy cannot be emphasised enough, as an effective digital marketing campaign works seamlessly with a quality website for sale conversions, SEO, branding, creating an edge against competition and more.
Let's discuss about Web Development
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- UI/UX
- Website Development
- Website Maintenance